BACK IN 2016.

INVOKE started out in 2016 as a not-for-profit organisation working to promote and harness grassroots volunteerism for social, economic and political empowerment.

INVOKE draws the distinction for its work on data analytics to profile voters in Malaysia’s 14th General Election. Using big data analytics and machine learning algorithms, INVOKE was able to predict voter’s political inclination and deliver matching campaign messages to groups of persuadable voters.

INVOKE was the only organisation that predicted the outcome of the election correctly against a widespread belief that the incumbent administration would be re-elected.

INVOKE also successfully combined data analytics with social media messaging to reach millions of voters. Its social media assets are one of the most viral mediums among Malaysian, serving news and updates on a variety of subjects.

Since then, INVOKE has transitioned commercially as a full-fledged data firm offering solutions to a wide range of clients. Its strength is derived from its ground-breaking work on data and the breadth of skills of its 80+ workforce from various backgrounds.

INVOKE continues to run grassroots driven programs and social advocacy that benefit the public, alongside its commercial projects and services.

OUR IMPACT

Between November 2016 to May 2018, INVOKE recruited close to 42,000 volunteers to help its campaign to support pro-reform candidates standing in Malaysia’s 14th General Election.

INVOKE was also instrumental in mobilising tens of thousands of Polling & Counting Agents (PACAs) around the country to monitor the election process. The presence of more polling agents was a factor in reducing incidents of reported electoral fraud in the election.

Our messaging worked because we relied extensively on data analytics to deliver campaign messages that eventually struck a resonance with the public.

The Power of Data

INVOKE carried out more than 50 different surveys (over the phone) involving at least 400,000 Malaysians over a period of 12 months to establish a set of initial data points; with which various analyses were carried out.

On top of that, INVOKE gathered more data through the social media, petitions and online communication involving hundreds of thousands of voters, to further enrich the data points.

Most importantly, our volunteers made weekly calls to identify swing voters to gauge their voting preference. Swing voters’ responses were fed to our central database on a weekly basis to fine tune the profiling of voters.

All this allowed INVOKE to profile voters’ political preference more accurately and identify issues and messages that were most effective to persuade them.

Change Agent

Our track record speaks for itself.

INVOKE is the largest election campaign volunteers group that has ever existed in Malaysia and South East Asia. Our 42,000 volunteers played crucial roles in heightening public’s awareness of their democratic right to demand better accountability from the government.

INVOKE achieved one of the highest campaign message penetration ever reported in any major election campaigns in the world.

INVOKE served 1 billion of social media’s campaign impressions to a voting population of 15 million throughout the eighteen-month campaigning period. This translated to an average of 67 times of campaign messages delivered directly and individually to each voter over the social media.

This achievement in micro-targeting beats the much-discussed Cambridge Analytica’s campaign performance during the US Presidential Election of 2016.

Credited for winning the White House for President Trump, Cambridge Analytica claimed it served 1.4 billion campaign impressions over the social media (to a voting population of 250 million) that contributed to the vote swing in the marginal states and eventually delivered the presidency to Trump. This translated to an average of 6 times of campaign messages delivered directly and individually to each voter over the social media.

With accurate voters profiling derived from data analytics, INVOKE’s messaging efficiency was 10 times better than what Cambridge Analytica delivered for President Trump.

CAMPAIGNS

Beyond the general election, INVOKE holds steadfastly to its founding ideal of empowering individual members of society to make a difference. Other than political empowerment, INVOKE currently focuses on a few crowd-sourced projects for economic and social empowerment.

Lapor Harga Barang
Daily Price Movement Tracker

Bina Semula Negara
Nationwide Roadshow

Budi Malaysia
Smart Charity Online Platform

Asset Declaration & AkuJanji
Upholding Integrity

Polling Agent / Counting Agent (PACA)
Safeguarding Election

THE TEAM
RAFIZI RAMLI, FCA

RAFIZI RAMLI, FCA

CEO & Founder

ANDREW CLASTER

ANDREW CLASTER

Advisor

Vincent Chow

Vincent Chow

Chief Technology Officer

Koh Wyhow

Koh Wyhow

Chief Analytics Officer

Na'im Brundage

Na'im Brundage

Chief Marketing Officer

Hidayat Jamalolail

Hidayat Jamalolail

Chief Creative Officer

Nurfaiz Foat

Nurfaiz Foat

Chief Projects Officer

SUHASLINDAWATI

SUHASLINDAWATI

Chief Accountant

NORSHIDAH ABDUL MAJID

NORSHIDAH ABDUL MAJID

Head, Corporate Services

MUHAMMAD NAJMUDDIN

MUHAMMAD NAJMUDDIN

Head, Call Centre

IZZAT YUSOFF

IZZAT YUSOFF

Lead, Digital Marketing

NADIA HANAFI

NADIA HANAFI

Lead, Content

MATTHEW LAI

MATTHEW LAI

Lead, Commercial & Client Services (INVOKEAnalytics)

FITRI ISHAK

FITRI ISHAK

Lead, Commercial & Client Services (INVOKEDigital)

AIMAN NABIHAH

AIMAN NABIHAH

Lead, Commercial & Client Services (Enterprise)

DANESH

DANESH

Lead, Analytics

MOHAMMAD FARIS

MOHAMMAD FARIS

Lead, Front End Developer

SHAFIQ SOHAIRI

SHAFIQ SOHAIRI

Lead, System Engineer

ABDUL HALIM SHAHRIN

ABDUL HALIM SHAHRIN

Lead, Creative (Videography)

MUHAMMAD HAFIZ

MUHAMMAD HAFIZ

Lead, Creative

AIMAN SHAARI

AIMAN SHAARI

Lead, Creative (Digital Broadcast)

SYAFIQ ABD HALIM

SYAFIQ ABD HALIM

Analytics

NORSHAFIKA ZAHIRA

NORSHAFIKA ZAHIRA

HR Management

AHMAD SYUKRI

AHMAD SYUKRI

Creative

ASHRAF NOOR IMAN

ASHRAF NOOR IMAN

Accountant

HAZIQHAKIM

HAZIQHAKIM

DBA cum Developer

NUR SYAHIRAH

NUR SYAHIRAH

Analytics

PURNIMA

PURNIMA

Analytics

CHARMAINE

CHARMAINE

Digital Marketing

NURUL ASHIKIN

NURUL ASHIKIN

Creative

KHAIRUL AZLAN

KHAIRUL AZLAN

Creative

HAFIZUL HAKIM

HAFIZUL HAKIM

Creative

HAFIZAH ABD HALIM

HAFIZAH ABD HALIM

Content

KHUSYARY

KHUSYARY

Reach

AZLAN YAMAN

AZLAN YAMAN

Admin-HR

ABDUL AZRI

ABDUL AZRI

Call Center

NURUL 'ATHIYAH

NURUL 'ATHIYAH

Call Center

CHE MELOR REENA

CHE MELOR REENA

Call Center

HUDA HUSNA

HUDA HUSNA

Call Center

ERNA WARTI YUSNITA

ERNA WARTI YUSNITA

Call Center

NADIATUL HAFIZAA

NADIATUL HAFIZAA

Call Center

AHMAD NASRI

AHMAD NASRI

Call Center

ARISSA NAJEEHA

ARISSA NAJEEHA

Call Center

MUHAMMAD IZWAN

MUHAMMAD IZWAN

Call Center

RAGUNAATH

RAGUNAATH

Call Center

SHAKTI THARAAN

SHAKTI THARAAN

Call Center

CHRIS CHIN

CHRIS CHIN

Call Center

JERRY WAN

JERRY WAN

Call Center

NUR ATIQAH LIYANA

NUR ATIQAH LIYANA

Call Center

CHRISTINA MARY

CHRISTINA MARY

Call Center

SUMATHI

SUMATHI

Call Center

NUR SHAMIZA

NUR SHAMIZA

Call Center

SITI NOORHIDAYAH

SITI NOORHIDAYAH

Call Center

ATHENA TAI

ATHENA TAI

Call Center

ATHIRAH AUNI

ATHIRAH AUNI

Call Center

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WITHIN YOUR DATA

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