SENDING INDIVIDUALISED MESSAGE AT A PERSONAL LEVEL

Profiling is the equivalent of our bread and butter. We have extensive profiles of 15 million Malaysians.

PRECISION TOOLKIT FOR YOUR BUSINESS

Data analytics is normally out of small and medium enterprises (SMEs) reach because only big corporations can invest into big data. At INVOKE Digital, we strive to bring data analytics to as many SMEs as possible by keeping our fees comparatively lower than other players in the market.

Micro-targeting means sending individualised advertisement at a personal level to ensure maximum conversion efficiency.

If you are a politician, you send different personalised campaign messages to different types of voters, so that you can tailor your messages to issues that are important individually to them.

If you are a consumer product company, you send a personalised promotion with different contents to different customer groups.

Micro-targeting combines profiling (derived from machine learning algorithms) with psychographic messaging. Advertising messages are developed to appeal emotively to the target audience, which leads to higher receptiveness and more actions per amount spent.

 

You get better Return on Investment (ROI) on advertising expenditure when you deploy micro-targeting in getting your messages out. You get more sales with lesser advertising expenditure because the messages go directly to the target audience who are most likely to respond to the advertisement.

Profiling is the equivalent of our bread and butter. We have extensive profiles of 15 million Malaysians. This enables us to create a specific audience for any kind of messages.

Once we identify the specific audience for a purpose, we can develop psychographic advertising materials in accordance with the profile.

We offer micro-targeting services from as low as RM70 to have access to our network of social media assets.

Talk to our Client & Commercial Services today to find out how you can benefit from micro-targeting instantly.

Data analytics is normally out of small and medium enterprises (SMEs) reach because only big corporations can invest into big data.

We strive to bring data analytics to as many SMEs as possible by keeping our fees comparatively lower than competitors’.

If you operate an internet business selling products and services online, or you own an SME looking to reach a wider customer base, we offer our marketplace package:

We place your products or services on our e-commerce platform for free

We place your products or services on other existing e-commerce platforms for free

We combine micro-targeting and psychographic to reach the best customer base that is most likely to respond to your products or services

Talk to our Client & Commercial Services today to find out how you can benefit from our marketplace instantly.

The easiest way to benefit from micro-targeting and psychographic messaging is to come onboard via an agency agreement. You will have instant access to our profiling of 15 million Malaysians.

As your digital marketing agency, we undertake to market your products and services as if they are ours (subject to which agency package) with the full benefits of data analytics.

From as low as RM5,000 a month, we package the following digital marketing work:

 

Customer base profiling: identification, segregation and profiling of specific audience who are most likely to respond to your products and services

Content strategies: identification of content and messaging that match the profile of target customer base

Content development: creation of psychographic contents (graphics and videos) as part of a digital advertisement campaign

Micro-targeting: delivery of digital advertising campaign to a specific audience

Campaign management: outcome reporting, post-content analytics

Talk to our Client & Commercial Services to find out how you can sign up today.

OUR STATS

8,000,000
REACH

Average Monthly Reach
on Social Media Assets

70,000,000
IMPRESSIONS

Average Monthly Impressions
on Social Media Assets

7,000,000
VIEWS

Average Monthly Video Views
on Social Media Assets

OUR PACKAGES

Your time is precious. With our low entry rate, we help you make the most of it.

TAP INTO THE POWER
WITHIN YOUR DATA

Talk to us today.

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