INVOKE is an outfit founded by Rafizi Ramli, MP for Pandan and funded by the public. INVOKE derives its income from public’s contribution and sales of its merchadise and services.
INVOKE was set up to bring together expertise in modern campaign techniques under one roof to build a campaign rooted in volunteerism that desploy latest technology in mocro- targeting, analytics and digital aplication.
Having spent consideratable time in the private and public sectors, Rafizi realised the difficulty of getting young professionals from various technical background to leave behind their promising career and commit to a political cause.
INVOKE operates culturally and operationally as a business entity with strict deliverable and career progression. This has allowed INVOKE to convince enough young Malaysia professional to take gap years from their career and work full time to support pro-reform candidates in GE14.
INVOKE now has 103 full time staff operating from 10,000-square-feet headquarters in Sungai Besi, Kuala Lumpur and 16 field offices nationwide.
INVOKE has been supporting pro-reform candidates from PH expected to stand in 100+ marginal parliamentary and state seats that will determide the outcome of GE14 for Putrajaya and key swing states Kedah, Penang, Perak, Selangor, Negeri Sembilan dan Johor.
WHO IS INVOKE
PUT ON HOLD
THEIR CAREER FOR
AT LEAST A YEAR
INVOKE is a team of young Malaysians from different background, education (from top class universities to school leavers) and expertise who put on hold their career for at least a year to focus on providing modern campaign facilities to pro-reform candidates.
- 10 creative
Campaign materials, info-videos, digital broadcast
- 8 Analytics
Voters profiling, message analysis, support level tracking
- 11 Developers/IT
Application and system development
- 5 Digital Marketing
Social media specialists for micro-targeting
- 4 Campaign Content
Content creators for specific messaging for each candidates
- 30 Campaign Content
Field organisers and recruiters
- 30 Call Analysts
Telecentre call analysts doing polls and voters/volunteers mobilisation
- 5 Finance & Logistics
Fundraising, sourcing and logistics
We support 100+ Parlimentary and DUN candidates in marginal seats around the country.
INVOKE is backed by a strength of 23,000+ volunteers (and counting) all over the country who become election campaigners for the candidates supported by INVOKE. Click here to register as volunteer.
ASSET DECLARATION & AKU JANJI
Only prospective candidates who fulfil reform pre-requisites can apply for INVOKE’s campaign assistance.
Prospective candidates must:
DECLARE THEIR ASSETS
made by way of statutory declaration, using a format of detailed declaration prescribed by INVOKE
SIGN A SERVICE CONTRACT WITH INVOKE
In exchange for receiving campaign support from INVOKE, candidates agree to uphold institutional reforms, liberty, justice, fairness towards building a free and fair Malaysia.
AGREE (VIA THE SERVICE CONTRACT)
that in the event he/she is contractually bound to pay RM20 million to a publicly administered trust fund set up by INVOKE within 30 days.
AGREE TO BE SUBJECTED TO A PUBLIC SCRUTINY
of their performance against indicators, which will be monitored and reported by INVOKE to the public.
Click here to view list of candidates that have declared their Asset
BINA SEMULA NEGARA
- FIELD CAMPAIGN
INVOKE volunteers meet face-to-face or call identified fence-sitter voters to convince them to vote vote PH. INVOKE also recruits and trains polling and counting agents (PACA) to be stationed as PH candidates’ representatives to stop electron fraud.
- DIGITAL BROADCAST
INVOKE has one of the highest reach and coverage in social media, reaching on average 5 million Malaysians per month. With micro-targeting technology backed by data analytics, INVOKE is able to send the tailored campaign message directly to identified fence-sitter voters through social media.
INVOKE uses latest technology and big data analytics to profile individual voters. This allows PH candidates to identify individual fence-sitter voters whom they need to convince; and the right message to use when campaigning with different group of people.
INVOKE assists candidates to raise funds from the public through crowdfunding. This allow them to be independent and no tied to vested interest. Click here to contribute.